Since the dawn of programmatic advertising, unscrupulous publishers have been devising ways to manipulate digital ad auctions, getting brands to spend money to run ads without putting in the work to develop content that actually brings in viewers.
These spammy websites have had a lot of names over the years, from clickbait to content farms, and despite numerous industry initiatives they are still abundant. This past summer, the industry has been working on a way to operationalize and eliminate some of these bad actors, dubbing them Made for Advertising (MFA) sites: publishers that aren’t outright fraud or hate speech, but aren’t what most advertisers would consider legitimate either.
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
View Subscription Options
Already a member? Sign in
Author: Crystal Brown
Last Updated: 1702093921
Views: 901
Rating: 4.3 / 5 (92 voted)
Reviews: 83% of readers found this page helpful
Name: Crystal Brown
Birthday: 1975-11-24
Address: 333 Seth Bypass, Dwayneview, AL 72371
Phone: +3863233981364584
Job: Zoologist
Hobby: Coin Collecting, Coffee Roasting, Pottery, Wildlife Photography, Playing Piano, Traveling, Horseback Riding
Introduction: My name is Crystal Brown, I am a artistic, Precious, audacious, unswerving, capable, striking, candid person who loves writing and wants to share my knowledge and understanding with you.